Nice to see the versatile and vivacious Sue Johnston on the telly tonight, in an advertising playlet in which she banged on in a well-modulated, even posh, voice about the virtues of SkyTV in readiness for the great switchover to digital later this year.
Sky is of course all things to all people - entertainment, information, education - just what the doctor ordered for your dear little kiddies. Safe in Sky's hands, the little darlings are.
Sky is spending a fortune on these ads, all designed to wean us off Freeview by pretending to be respectable and literate.
What an own-goal for Sky, then, that its final punt, from someone who sounded like a professional boxer from Dudley, was
"SO GET YOUR HAITCH-DEE SKY BOX TODAY"
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